CREATIVE LEAD + DIRECTOR

CONCEPT DEVELOPMENT
ON SET DIRECTOR
ART DIRECTOR

KERASTASE

GRADIENT EXPERIENCE
NEW YORK, NY
2025

LA VIE EN GLOSS

Led creative and video direction for the Gloss Absolu launch activation at Lavan Chelsea. Developed the campaign’s narrative, look and feel, and set styling, while directing talent and crew across three locations. Oversaw editors in post-production, shaping eight short-form videos in real time and delivering polished final cuts for brand release.

In addition, created custom hand-drawn illustrations for the promotional event map, tying together the activation’s storytelling and visual identity.

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