BRAND DESIGNER
LOGO DESIGN
TYPEFACE
BRAND COLORS
SUNFED BRAND IDENTITY
CARO CONSULTING
LOS ANGELES
2026
Created the brand identity for SUNFED, a California-based apparel brand rooted in naturally dyed materials and the relationship between sun, earth, and craft. Working closely with the Caro Consulting and the brand founder, I developed the visual identity, including the logo system, typography, color palette, and core brand applications across apparel, packaging, and digital. The identity balances California optimism with quiet confidence and a modern, editorial typography.