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SWITCH CUFFS INVENTION

BRAND
GRANDINO

ROLE
Product Development

SERVICES
Fabric Sourcing
Pattern Making
Apparel Production
Ecommerce 

PROJECT DETAIL

Switch Cuffs are attachable shirt cuffs used to add variation to existing button up shirts. I revisited the classic dress shirt and
found by changing just the cuff, one could transform and elevate the entire ensemble. 

GRANDINO is the brand I created and vehicle for selling the Switch Cuffs. It was my goal to create a new product, patent it and build the branding to bring to market (Kickstarter Campaign).

The Switch Cuffs are manufactured in New York’s Garment District with all up-cycled fabric. Local manufacturing and environmentally friendly materials were the goal in creating a way for people to get more design use out of the button up shirts they already own. 

 

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