ART DIRECTORCONCEPT DEVELOPMENT
GRAPHIC + MOTION + SOUND TREATMENTS
IBM x UFC
THE TEAM
NEW YORK,NY
2026DATA DON’T LIE
Worked with the Creative Director and copy partner to develop the concept, narrative, and visual treatment for “Data Don’t Lie,” announcing IBM’s partnership with UFC as its real-time analytics partner. As Art Director, I developed the storyboards, custom music direction, VO tone, scene selects, graphic overlays, motion language, and color grade.
Outputs: 2 × 60-second OLVs and 2 unique social outputs.