PROJECTS

GRANT MCGRATH
CD/AD/DESIGNER

INFO

ART DIRECTOR

CONCEPT DEVELOPMENT
MOTION GRAPHICS
PROJECTION MAPPINGMASS APPEAL

SUPERBIEN STUDIONEW YORK, NY
2025

HIP HOP TIL INFINITY

Hip Hop Til Infinity is a 55 minute immersive motion display celebrating Hip Hop’s 50th anniversary. The exhibit is broken down into 6 chapters based on geographic and sub-genre specific eras of hip hop’s evolution as a musical and cultural movement. 


I worked with the lead Creative Director for SUPERBIEN in helping concept and pitch visual treatments (drawings below) with most of my focus on the South, West, and Infinity chapters. Each scene is designed to representative of a 1-2 minutes of animation, the goal being to create wrap-around, visually impactful and logical frameworks to house rotating content.

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© GRANT MCGRATH 2025