ART DIRECTOR + DESIGNER
CONCEPT DEVELOPMENT
EXPERIENCE DESIGN
PRINT + MERCHANDISE DESIGN
HBO MAX
AGENCY RQ
NEW YORK,NY
2025HOT FELLAS
The campaign brought the fictional "Hot Fellas Bakery" from And Just Like That... into the real world as a pop-up in the East Village. I designed the layout for all the graphics then created all print files for vinyl and merchandise.