PROJECTS

GRANT MCGRATH
CD/AD/DESIGNER

INFO

ART DIRECTOR

CONCEPT DEVELOPMENT
DESIGN OVERSIGHT
CERAVE

GRADIENT EXPERIENCE
NEW YORK, NY
2025CERAVE  20TH ANNIVERSARY

For CeraVe’s 20th anniversary, we developed a multisensory celebration blending education and entertainment with nostalgic games, derm-led demos, global influencers, expert partners, and 300+ VIPs. As Art Director, I helped shape the event’s overall look and feel, developing graphics and concepts for each room while directing a team of designers and overseeing the installation of painted and vinyl graphics.

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© GRANT MCGRATH 2025